Winchester-based design studio to create the largest piece of art in the world
Dwoodle - the Winchester-born app that is set to unite creatives around the world
Learn about the plan hatched in Winchester to create a collective artwork that is unprecedented in its creation and the impact it will have on those involved. Chloe Gardner of creative agency Thursday explains.
Simon Harmer says Dwoodle was inspired by his children and his time living in Winchester
Simon Harmer has big ambitions. First and foremost is to “bring the world together using illustration”. Together with his hugely talented team at Thursday design studio, they have created ‘Dwoodle’; an online doodling application, which encourages both adults and children to express themselves through drawing at the same time as bringing those drawings together to create the largest piece of artwork in the world.
Harmer explains: “I came up with the idea whilst playing Consequences with my children, I wondered if it would be possible to create an ever-expanding piece of artwork and involve people from all over the world.”
Dwoodle – to doodle the world - was born out of Harmer’s Winchester based studio – Thursday. Formerly known as Marmalade on Toast, Thursday’s client list includes Samsung, Estee Lauder and Winchester College.
With the help of his team, he launched the app at their re-brand event last week. The agency chose the neonatal unit at Royal Hampshire County Hospital in Winchester to benefit from money raised at the event. For every Dwoodle created on the day of their rebrand, £1 was donated to the neonatal unit, a trust that is very close to Simon’s heart, “I have lived in Winchester for nearly twenty years. During that time I have moved house 6 times, married and had 3 children. As such, my wife Katy and I have spent a large amount of time with the neonatal unit at The Royal Hampshire County Hospital.”
“We have always been thankful, grateful and genuinely amazed by the level of care and attention the staff have given our entire family over the years. We want to do all we can to support such an amazing place and the people who work there.”
Harmer’s idea is that each dwoodle that gets submitted on the app contributes to the creation of a huge piece of artwork. To break the record for the world’s largest piece of art, the final piece will need to reach over four million square meters, which is the current record, set by Ando’s Mundi Man. This would take a staggering, 158,720,000 Dwoodles!
“We have created a vehicle that allows people worldwide to express themselves in a creative way and we can connect them all together using Dwoodle. My ultimate goal would be to have the final piece displayed at the Tate Modern; I want to fill the walls, floor and ceiling with everyone’s Dwoodles!” Simon Harmer.